Public Relations, Governmental Affairs & Marketing

Centex Homes

 

When an African-American cemetery was uncovered on Centex property, McNicholas & Associates worked with Centex to revitalize and rededicate the cemetery by donating the plot and earning the respect and admiration of Indiantown’s residents. It served as a centerpiece in a coordinated, comprehensive public/media campaign to gain support for Centex’s community vision for Indiantown.

Highlights:

Media training and media relations
Extensive community outreach in Indiantown including business groups, non-profits, churches, schools and community leaders
Governmental affairs
Newsletter development – direct communication with the public
Events/sponsorships/partnerships
Early meetings with potential anti-growth opposition
Clean-up of historic black cemetery on property
Community service work: hurricane recovery project