Tom McNicholas – President Email Tom
Tom founded the company in 1999 and has assisted a wide variety of clients in gaining crucial community and governmental support for their projects – from city hall to the state house. Prior to starting the company, he has 15 years of television newsroom experience working as a producer and reporter in Ohio, West Palm Beach and Miami. Tom attended Morehead State University where he studied Broadcast Communications and Political Science.
Brittany Bearden – Project Manager & Community Outreach Coordinator Email Brittany
Brittany is a fourth-generation native of Martin County and a graduate of the University of Georgia College of Agricultural and Environmental Sciences. She spent ten years working for the Georgia Department of Education as a classroom agriculture teacher and served on the Executive Board for the Georgia Vocational Agriculture Teacher Association working closely with Georgia policy makers. Her experience includes curriculum writing, coordinating school-based fundraisers and events and working closely with agricultural youth organizations.
Rochelle Gilken – Director of Communications Email Rochelle
Rochelle brings a background in radio, TV and newspaper journalism, government public relations, non-profit marketing as well as social media innovation to the agency. Gilken, a West Palm Beach resident since 2003, most recently acted as the marketing coordinator for the ninth largest church in the country while serving as a strategic marketing consultant for small businesses. Before that, she worked as a media relations specialist at the South Florida Water Management District for three years. She specializes in crafting creative communications plans and messaging for target audiences. Rochelle studied journalism at Temple University and a holds a certificate in Emergency Management from the University of Richmond.
Rebecca King – Community Relations Coordinator Email Rebecca
Rebecca is passionate about business marketing and building stronger communities through grassroots outreach and public education. She brings a lifetime of experience from her family’s multi-generational business which develops and markets the superior turf products to Major League Baseball and some of the world’s greatest golf courses. Rebecca uses her knowledge and communications skills to create positive experiences that educate people and bring them together. Rebecca is a graduate of Clemson University with a bachelor’s degree in marketing.
Melissa Kramer – Marketing Assistant Email Melissa
Melissa is a native Floridian and brings an extensive background in hospitality and event management to the McNicholas team. She has managed large public sporting events for hydroplane boat races, spring training Major League Baseball events as well as high profile events for Florida Governor Rick Scott. Melissa’s event and communications experience includes community outreach for Fortune 500 companies as well as small intimate professional gatherings.
Krissy Simoneau – Account Manager Email Krissy
Krissy has extensive experience in web design, marketing and event coordinating. She has worked on events for Major League Baseball, the Governor’s office and several Fortune 500 companies. Krissy’s attention to detail and proficient client relations make even the most complex projects seem effortless. Krissy graduated Clemson University with a bachelor’s degree in psychology.
Alison Wentley – Media Relations Coordinator Email Alison
Alison is a Florida native, from West Palm Beach, and part of a TV news family that gives her a unique perspective on storytelling and developing media opportunities for clients. She previously worked in Tallahassee creating content and maximizing digital media exposure for clients across the State of Florida. She is a graduate from Florida State University with a dual degree in Political Science and Communication.
Larisa Yerastova – Creative Design Email Larisa
Larisa is a Master of Fine Arts graduate from the Russian Art College and New York Technical College, She has over 15 years of experience in concept development, design, art direction and production management. Larisa has the ability to create unique and compelling designs for every type of print and online application.