Meet Our Team
Our associates are dedicated to their craft - and it shows through excellent strategy development and flawless execution. From nonprofit community relations campaigns to international public affairs endeavors, the team at McNicholas & Associates performs with excellence so your organization can reach peak performance
Tom McNicholas
President & CEO
Tom McNicholas
President & CEO
Tom founded the company in 1999 and has since paved the way for a wide variety of clients to gain crucial community and governmental support for their projects. Backed by experience in the communications industry and an intuitive understanding of public perception, Tom has provided vision, guidance, and management of public relations and public affairs endeavors that have resulted in favorable conversations and legislation. From living rooms to State Houses, his work for clients such as U.S. Sugar, United Healthcare, Washington Nationals, and Atlanta Braves - among others - has shaped conversations across the audience spectrum and resulted in favorable outcomes that will be felt for decades.
Prior to starting McNicholas & Associates, Tom spent 15 years in the television newsroom, working as a producer and reporter in Ohio, West Palm Beach, and Miami. Tom attended Morehead State University where he studied broadcast communications and political science.
Ansley Seaton
Vice President of Communications
Ansley Seaton
Vice President of Communications
Ansley is a go-getting, ambitious communicator that tackles any project without hesitation and powers results through creativity and strategic messaging.Â
Growing up in Tallahassee, the heart of Florida’s legislative efforts, inspired Ansley to work in a fast-paced, results-driven agency. Ansley’s professional experience includes graphic design, social media marketing, strategic campaigns, and community outreach. Her bright attitude and versatile skill set allow her to thrive in a collaborative work environment and create lasting relationships.Â
Ansley is a graduate from Florida State University with a bachelor’s degree in public relations and a minor in international affairs.
Sarah Pariseau
Vice President of Public Affairs
Sarah Pariseau
Vice President of Public Affairs
Sarah is a strategic and driven leader with experience in public policy and government
affairs. She is focused on advancing community-driven solutions through policy,
strategy, and storytelling.
Through her leadership in campaign efforts and contributions to government relations
initiatives, Sarah brings a well-rounded understanding of both policy and political
landscapes. She spent six years with the Florida House of Representatives, where she
developed a strong foundation in policymaking, stakeholder engagement, and strategic
communications.
Sarah holds a Master’s degree in Applied American Politics and Public Policy from
Florida State University.
Megan Kuehhas
Director of Public Relations
Megan Kuehhas
Director of Public Relations
Megan Kuehhas has a degree in Family, Youth, and Community Science and Sport Management from the University of Florida. Her background is diverse having worked in the hospitality industry as well as with professional sports teams and non-profit organizations. All of these roles have paved the way for a career in Public Relations and Community Affairs.
Before joining McNicholas and Associates, Megan spent nearly a decade working at a prestigious golf club where she learned to develop client relations skills and a detail-oriented approach to project development and management.
Madison Miller
Communications Specialist
Madison Miller
Communications Specialist
Madison Miller is a strategic storyteller who combines creativity with a sharp eye for detail, helping clients share their stories with impact. With nearly a decade of experience, her background includes event coordination, media campaigns, client relations, community outreach, and social media strategy. She has worked extensively with nonprofit organizations, gaining valuable expertise in building relationships and delivering meaningful campaigns.
Madison thrives on bringing ideas to life, whether through coordinating events or shaping digital content, and she approaches every project with focus and creativity. She is currently pursuing a degree in Marketing and Finance at Indian River State College, combining academic studies with hands-on experience to further strengthen her career in communications.
Tiffany Miller
Intern
Tiffany Miller
Intern
Tiffany is an Intern supporting strategic initiatives in public affairs and media relations. She contributes to the creation of social media content, graphic design materials, and messaging that elevates client brands and strengthens community engagement. Combining creativity with strategic insight, Tiffany helps translate ideas into clear, impactful communications. Â
She is currently a student at Florida State University, pursuing a bachelor’s degree in political science with a minor in law enforcement operations.Â
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Larisa Yerastova
Creative Design
Larisa Yerastova
Creative Design
Larisa creates unique and compelling designs for every type of print and online application. From informational flyers to corporate white papers and financial performance reports, Larisa designs and delivers creative solutions that compel conversation and action.Â
Larisa is a Master of Fine Arts graduate from the Russian Art College and New York Technical College. She holds over 15 years of experience in concept development, design, art direction and production management.
Brittany Bearden
Vice President of Public Relations
Brittany Bearden
Vice President of Public Relations
Brittany has spent the past 15 years of her career working to educate and empower the public. As Vice President of Public Relations for McNicholas & Associates, she continues her passion for information sharing - overseeing the development of communications strategies, plans, and collateral relevant to clients’ public-facing projects. From local-oriented social media campaigns to national public-private partnership proposals, her guidance and oversight in outreach documents and materials has resulted in election successes and economic engine survivals.Â
Before joining McNicholas & Associates, Brittany spent ten years working for the Georgia Department of Education as a classroom agriculture teacher and served on the Executive Board for the Georgia Vocational Agriculture Teacher Association, where she worked closely with Georgia policy makers. Â Her experience includes curriculum writing, coordinating school-based events & fundraisers, and working closely with agricultural youth organizations.
Brittany is a fourth generation Floridian with a Bachelor of Science degree in Agricultural Education from the University of Georgia.
Amber Statler
Vice President of Content & Media Relations
Amber Statler
Vice President of Content & Media Relations
Amber Statler is an Emmy award-winning producer who has spent much of her career in the Miami/Fort Lauderdale market. As an Executive Producer of Special Projects and Investigations in newsrooms in South Florida, Amber managed successful teams who went on to change local, state and national laws. Her investigative unit at CBS in Miami won the prestigious Green Eyeshade Award for Best Investigative Report in 2010 for a Medicare Fraud report produced in conjunction with 60 Minutes. Before joining McNicholas & Associates in June 2021, Amber was the Assistant News Director at the FOX station in Charlotte, NC.
Amber is a Florida native with a Bachelor of Arts degree in Communications from Barry University and has an M.B.A. in Marketing.
Rebecca King
Director of Communications
Rebecca King
Director of Communications
Rebecca is passionate about business marketing and building stronger communities through grassroots outreach and public education. With a Bachelor’s degree in marketing from Clemson University and a lifetime of experience from her family’s business, which develops and markets the superior turf products to Major League Baseball and some of the world’s greatest golf courses, Rebecca uses her knowledge and communications skills to create positive experiences that educate people and bring them together.
Jessica Davis
Communications Specialist
Jessica Davis
Communications Specialist
Jessica Davis is a communications professional passionate about helping brands tell their stories through creative solutions and innovative strategies. With more than five years of experience in marketing, media relations, and event promotion, she has worked with a number of organizations including Florida State University and the Houston Astros, developing campaigns that drive engagement and measurable results.
A magna cum laude graduate of Florida State University, Jessica earned her bachelor’s degree in media communication studies with a minor in Psychology. Known for her strong work ethic, adaptability, and relationship-building skills, she thrives in fast-paced environments and brings energy, innovation, and precision to every project.
Ryland Soich
Communications Specialist
Ryland Soich
Communications Specialist
Kasey McClain
Intern
Kasey McClain
Intern
Kasey is an intern engaged in public affairs and communications initiatives. She supports research, writing, and the development of multimedia content for the public affairs and public relations teams, helping create graphic design materials and messaging that increase client visibility and strengthen community connections.
She is a student at Florida State University, where she is pursuing a bachelor’s degree in psychology with a minor in business. On a pre-law track, Kasey has a strong interest in the intersection of communications, legislation, and business strategy, and brings a thoughtful, analytical perspective to strategic messaging efforts.
Tom McNicholas
President & CEO
Tom McNicholas
President & CEO
Tom founded the company in 1999 and has since paved the way for a wide variety of clients to gain crucial community and governmental support for their projects. Backed by experience in the communications industry and an intuitive understanding of public perception, Tom has provided vision, guidance, and management of public relations and public affairs endeavors that have resulted in favorable conversations and legislation. From living rooms to State Houses, his work for clients such as U.S. Sugar, United Healthcare, Washington Nationals, and Atlanta Braves - among others - has shaped conversations across the audience spectrum and resulted in favorable outcomes that will be felt for decades.
Prior to starting McNicholas & Associates, Tom spent 15 years in the television newsroom, working as a producer and reporter in Ohio, West Palm Beach, and Miami. Tom attended Morehead State University where he studied broadcast communications and political science.
Brittany Bearden
Vice President of Public Relations
Brittany Bearden
Vice President of Public Relations
Brittany has spent the past 15 years of her career working to educate and empower the public. As Vice President of Public Relations for McNicholas & Associates, she continues her passion for information sharing - overseeing the development of communications strategies, plans, and collateral relevant to clients’ public-facing projects. From local-oriented social media campaigns to national public-private partnership proposals, her guidance and oversight in outreach documents and materials has resulted in election successes and economic engine survivals.Â
Before joining McNicholas & Associates, Brittany spent ten years working for the Georgia Department of Education as a classroom agriculture teacher and served on the Executive Board for the Georgia Vocational Agriculture Teacher Association, where she worked closely with Georgia policy makers. Â Her experience includes curriculum writing, coordinating school-based events & fundraisers, and working closely with agricultural youth organizations.
Brittany is a fourth generation Floridian with a Bachelor of Science degree in Agricultural Education from the University of Georgia.
Ansley Seaton
Vice President of Communications
Ansley Seaton
Vice President of Communications
Ansley is a go-getting, ambitious communicator that tackles any project without hesitation and powers results through creativity and strategic messaging.Â
Growing up in Tallahassee, the heart of Florida’s legislative efforts, inspired Ansley to work in a fast-paced, results-driven agency. Ansley’s professional experience includes graphic design, social media marketing, strategic campaigns, and community outreach. Her bright attitude and versatile skill set allow her to thrive in a collaborative work environment and create lasting relationships.Â
Ansley is a graduate from Florida State University with a bachelor’s degree in public relations and a minor in international affairs.
Amber Statler
Vice President of Content & Media Relations
Amber Statler
Vice President of Content & Media Relations
Amber Statler is an Emmy award-winning producer who has spent much of her career in the Miami/Fort Lauderdale market. As an Executive Producer of Special Projects and Investigations in newsrooms in South Florida, Amber managed successful teams who went on to change local, state and national laws. Her investigative unit at CBS in Miami won the prestigious Green Eyeshade Award for Best Investigative Report in 2010 for a Medicare Fraud report produced in conjunction with 60 Minutes. Before joining McNicholas & Associates in June 2021, Amber was the Assistant News Director at the FOX station in Charlotte, NC.
Amber is a Florida native with a Bachelor of Arts degree in Communications from Barry University and has an M.B.A. in Marketing.
Sarah Pariseau
Vice President of Public Affairs
Sarah Pariseau
Vice President of Public Affairs
Sarah is a strategic and driven leader with experience in public policy and government
affairs. She is focused on advancing community-driven solutions through policy,
strategy, and storytelling.
Through her leadership in campaign efforts and contributions to government relations
initiatives, Sarah brings a well-rounded understanding of both policy and political
landscapes. She spent six years with the Florida House of Representatives, where she
developed a strong foundation in policymaking, stakeholder engagement, and strategic
communications.
Sarah holds a Master’s degree in Applied American Politics and Public Policy from
Florida State University.
Megan Kuehhas
Director of Public Relations
Megan Kuehhas
Director of Public Relations
Megan Kuehhas has a degree in Family, Youth, and Community Science and Sport Management from the University of Florida. Her background is diverse having worked in the hospitality industry as well as with professional sports teams and non-profit organizations. All of these roles have paved the way for a career in Public Relations and Community Affairs.
Before joining McNicholas and Associates, Megan spent nearly a decade working at a prestigious golf club where she learned to develop client relations skills and a detail-oriented approach to project development and management.
Rebecca King
Director of Communications
Rebecca King
Director of Communications
Rebecca is passionate about business marketing and building stronger communities through grassroots outreach and public education. With a Bachelor’s degree in marketing from Clemson University and a lifetime of experience from her family’s business, which develops and markets the superior turf products to Major League Baseball and some of the world’s greatest golf courses, Rebecca uses her knowledge and communications skills to create positive experiences that educate people and bring them together.
Madison Miller
Communications Specialist
Madison Miller
Communications Specialist
Madison Miller is a strategic storyteller who combines creativity with a sharp eye for detail, helping clients share their stories with impact. With nearly a decade of experience, her background includes event coordination, media campaigns, client relations, community outreach, and social media strategy. She has worked extensively with nonprofit organizations, gaining valuable expertise in building relationships and delivering meaningful campaigns.
Madison thrives on bringing ideas to life, whether through coordinating events or shaping digital content, and she approaches every project with focus and creativity. She is currently pursuing a degree in Marketing and Finance at Indian River State College, combining academic studies with hands-on experience to further strengthen her career in communications.
Jessica Davis
Communications Specialist
Jessica Davis
Communications Specialist
Jessica Davis is a communications professional passionate about helping brands tell their stories through creative solutions and innovative strategies. With more than five years of experience in marketing, media relations, and event promotion, she has worked with a number of organizations including Florida State University and the Houston Astros, developing campaigns that drive engagement and measurable results.
A magna cum laude graduate of Florida State University, Jessica earned her bachelor’s degree in media communication studies with a minor in Psychology. Known for her strong work ethic, adaptability, and relationship-building skills, she thrives in fast-paced environments and brings energy, innovation, and precision to every project.
Ryland Soich
Communications Specialist
Ryland Soich
Communications Specialist
Tiffany Miller
Intern
Tiffany Miller
Intern
Tiffany is an Intern supporting strategic initiatives in public affairs and media relations. She contributes to the creation of social media content, graphic design materials, and messaging that elevates client brands and strengthens community engagement. Combining creativity with strategic insight, Tiffany helps translate ideas into clear, impactful communications. Â
She is currently a student at Florida State University, pursuing a bachelor’s degree in political science with a minor in law enforcement operations.Â
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Kasey McClain
Intern
Kasey McClain
Intern
Kasey is an intern engaged in public affairs and communications initiatives. She supports research, writing, and the development of multimedia content for the public affairs and public relations teams, helping create graphic design materials and messaging that increase client visibility and strengthen community connections.
She is a student at Florida State University, where she is pursuing a bachelor’s degree in psychology with a minor in business. On a pre-law track, Kasey has a strong interest in the intersection of communications, legislation, and business strategy, and brings a thoughtful, analytical perspective to strategic messaging efforts.
Larisa Yerastova
Creative Design
Larisa Yerastova
Creative Design
Larisa creates unique and compelling designs for every type of print and online application. From informational flyers to corporate white papers and financial performance reports, Larisa designs and delivers creative solutions that compel conversation and action.Â
Larisa is a Master of Fine Arts graduate from the Russian Art College and New York Technical College. She holds over 15 years of experience in concept development, design, art direction and production management.