Public Relations

Our public relations professionals are experts at creating and maintaining a favorable public image for our clients.

The experienced professionals of McNicholas & Associates consistently uphold our clients' reputations as leaders in their fields and respected members of the community. Whether the client needs to stand out in the crowd or manage unfavorable public opinion, we turn obstacles into opportunities by working in tandem with their teams and advocates to create comprehensive action plans that lead to desired results.

Our PR messaging strategies and objectives are specifically tailored to each client. Individualized attention to specific matters important to each company, organization, group, and coalition ensure well-crafted communications that speak directly to intended audiences. When any need for public relations arises, our team immediately jumps into action to mitigate challenges and amplify achievements.

Public Relations

Crisis Communications

For over two decades, we have successfully steered clients through confrontations and catastrophes. Our experienced team prepares for major crises in advance of their appearance, so that your firm has a structured approach to manage the fallout and navigate a safe path forward.

Content Creation & Placement

In today’s landscape of omni-present media, content and delivery vehicles matter. Whether it’s through social, digital, TV, radio, billboards or more, we will help you shape your message and mold it into appropriate platform-ready communications that place and promote.

Media Relations

Our team has longstanding and trusted relationships with local, regional, and national media. Not only do we have the capability to pitch and promote stories and messages from our clients, but many of our media partners seek us out as and for leaders in industries we represent.

Community Relations

Community favorability and support is essential for success in today’s climate. Our team immerses itself in our clients’ target communities and creates tailored community relations plans. This includes strategic charitable giving, community events, and on the ground relationship building.

Event Planning & Management

Sometimes, message delivery includes tangible experiences. From grand opening ceremonies to public information sessions, we pride ourselves on planning and executing flawless events that engage and inspire.

Litigation Support

Should your organization ever face litigation, it will be critical to proactively define the case and your stance — before your adversaries do. Our associates provide one-on-one support services for attorneys and agencies to aid in messaging outside the courtroom that supports successful public opinion during litigation.